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Field Normalization

Accepted values for industry, employee range, job level, job function, company type, sales region, and country codes. All values are case-sensitive.

BlitzAPI Search endpoints (Company Search, Employee Finder, Find People, Waterfall ICP) use normalized values for categorical filters. Passing an incorrect value (e.g., "SaaS" instead of "Software Development") will silently return 0 results.

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Employee Range

Used in: Company Search, Find People (company.employee_range filter)

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Job Levels

Used in: Employee Finder, Find People (people.job_level filter)

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Job Functions

Used in: Employee Finder, Find People (people.job_function filter)

View all accepted job function values (22)

• "Advertising & Marketing"
• "Art, Culture and Creative Professionals"
• "Construction"
• "Customer/Client Service"
• "Education"
• "Engineering"
• "Finance & Accounting"
• "General Business & Management"
• "Healthcare & Human Services"
• "Human Resources"
• "Information Technology"
• "Legal"
• "Manufacturing & Production"
• "Operations"
• "Other"
• "Public Administration & Safety"
• "Purchasing"
• "Research & Development"
• "Sales & Business Development"
• "Science"
• "Supply Chain & Logistics"
• "Writing/Editing"

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Sales Regions

Used in: Employee Finder, Find People (people.location.sales_region and company.hq.sales_region)

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Continents

Used in: Employee Finder, Find People (people.location.continent and company.hq.continent)

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Company Type

Used in: Company Search, Find People (company.type.include and company.type.exclude filters).

View all accepted company type values (10)

• "Educational"
• "Educational Institution"
• "Government Agency"
• "Nonprofit"
• "Partnership"
• "Privately Held"
• "Public Company"
• "Self-Employed"
• "Self-Owned"
• "Sole Proprietorship"

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Industry

Used in: Company Search, Find People (company.industry.include and company.industry.exclude)

View all 534 accepted industry values

• "Abrasives and Nonmetallic Minerals Manufacturing"
• "Accessible Architecture and Design"
• "Accessible Hardware Manufacturing"
• "Accommodation and Food Services"
• "Accounting"
• "Administration of Justice"
• "Administrative and Support Services"
• "Advertising Services"
• "Agricultural Chemical Manufacturing"
• "Agriculture; Construction; Mining Machinery Manufacturing"
• "Air; Water; and Waste Program Management"
• "Airlines and Aviation"
• "Airlines/Aviation"
• "Alternative Dispute Resolution"
• "Alternative Fuel Vehicle Manufacturing"
• "Alternative Medicine"
• "Ambulance Services"
• "Amusement Parks and Arcades"
• "Animal Feed Manufacturing"
• "Animation"
• "Animation and Post-production"
• "Apparel Manufacturing"
• "Apparel and Fashion"
• "Appliances; Electrical; and Electronics Manufacturing"
• "Architectural and Structural Metal Manufacturing"
• "Architecture and Planning"
• "Armed Forces"
• "Artificial Rubber and Synthetic Fiber Manufacturing"
• "Artists and Writers"
• "Arts and Crafts"
• "Audio and Video Equipment Manufacturing"
• "Automation Machinery Manufacturing"
• "Automotive"
• "Aviation and Aerospace"
• "Aviation and Aerospace Component Manufacturing"
• "Baked Goods Manufacturing"
• "Banking"
• "Bars; Taverns; and Nightclubs"
• "Bed-and-Breakfasts; Hostels; Homestays"
• "Beverage Manufacturing"
• "Biomass Electric Power Generation"
• "Biotechnology"
• "Biotechnology Research"
• "Blockchain Services"
• "Blogs"
• "Boilers; Tanks; and Shipping Container Manufacturing"
• "Book Publishing"
• "Book and Periodical Publishing"
• "Breweries"
• "Broadcast Media"
• "Broadcast Media Production and Distribution"
• "Building Construction"
• "Building Equipment Contractors"
• "Building Finishing Contractors"
• "Building Materials"
• "Building Structure and Exterior Contractors"
• "Business Consulting and Services"
• "Business Content"
• "Business Intelligence Platforms"
• "Business Supplies and Equipment"
• "Cable and Satellite Programming"
• "Capital Markets"
• "Caterers"
• "Chemical Manufacturing"
• "Chemical Raw Materials Manufacturing"
• "Chemicals"
• "Child Day Care Services"
• "Chiropractors"
• "Circuses and Magic Shows"
• "Civic and Social Organization"
• "Civic and Social Organizations"
• "Civil Engineering"
• "Claims Adjusting; Actuarial Services"
• "Clay and Refractory Products Manufacturing"
• "Climate Data and Analytics"
• "Climate Technology Product Manufacturing"
• "Coal Mining"
• "Collection Agencies"
• "Commercial Real Estate"
• "Commercial and Industrial Equipment Rental"
• "Commercial and Industrial Machinery Maintenance"
• "Commercial and Service Industry Machinery Manufacturing"
• "Communications Equipment Manufacturing"
• "Community Development and Urban Planning"
• "Community Services"
• "Computer Games"
• "Computer Hardware"
• "Computer Hardware Manufacturing"
• "Computer Networking"
• "Computer Networking Products"
• "Computer Software"
• "Computer and Network Security"
• "Computers and Electronics Manufacturing"
• "Conservation Programs"
• "Construction"
• "Construction Hardware Manufacturing"
• "Consumer Electronics"
• "Consumer Goods"
• "Consumer Goods Rental"
• "Consumer Services"
• "Correctional Institutions"
• "Cosmetics"
• "Cosmetology and Barber Schools"
• "Courts of Law"
• "Credit Intermediation"
• "Cutlery and Handtool Manufacturing"
• "Dairy"
• "Dairy Product Manufacturing"
• "Dance Companies"
• "Data Infrastructure and Analytics"
• "Data Security Software Products"
• "Death Care Services"
• "Defense and Space"
• "Defense and Space Manufacturing"
• "Dentists"
• "Design"
• "Design Services"
• "Desktop Computing Software Products"
• "Digital Accessibility Services"
• "Distilleries"
• "E-Learning Providers"
• "E-learning"
• "Economic Programs"
• "Education"
• "Education Administration Programs"
• "Education Management"
• "Electric Lighting Equipment Manufacturing"
• "Electric Power Generation"
• "Electric Power Transmission; Control; and Distribution"
• "Electrical Equipment Manufacturing"
• "Electrical and Electronic Manufacturing"
• "Electronic and Precision Equipment Maintenance"
• "Embedded Software Products"
• "Emergency and Relief Services"
• "Energy Technology"
• "Engineering Services"
• "Engines and Power Transmission Equipment Manufacturing"
• "Entertainment"
• "Entertainment Providers"
• "Environmental Quality Programs"
• "Environmental Services"
• "Equipment Rental Services"
• "Events Services"
• "Executive Office"
• "Executive Offices"
• "Executive Search Services"
• "Fabricated Metal Products"
• "Facilities Services"
• "Family Planning Centers"
• "Farming"
• "Farming; Ranching; Forestry"
• "Fashion Accessories Manufacturing"
• "Financial Services"
• "Fine Art"
• "Fine Arts Schools"
• "Fire Protection"
• "Fisheries"
• "Fishery"
• "Flight Training"
• "Food Production"
• "Food and Beverage Manufacturing"
• "Food and Beverage Retail"
• "Food and Beverage Services"
• "Food and Beverages"
• "Footwear Manufacturing"
• "Footwear and Leather Goods Repair"
• "Forestry and Logging"
• "Fossil Fuel Electric Power Generation"
• "Freight and Package Transportation"
• "Fruit and Vegetable Preserves Manufacturing"
• "Fuel Cell Manufacturing"
• "Fundraising"
• "Funds and Trusts"
• "Funeral Services"
• "Furniture"
• "Furniture and Home Furnishings Manufacturing"
• "Gambling Facilities and Casinos"
• "Gambling and Casinos"
• "Geothermal Electric Power Generation"
• "Glass Product Manufacturing"
• "Glass; Ceramics and Concrete"
• "Glass; Ceramics and Concrete Manufacturing"
• "Golf Courses and Country Clubs"
• "Government Administration"
• "Government Relations"
• "Government Relations Services"
• "Graphic Design"
• "Ground Passenger Transportation"
• "HVAC and Refrigeration Equipment Manufacturing"
• "Health and Human Services"
• "Health; Wellness and Fitness"
• "Higher Education"
• "Highway; Street; and Bridge Construction"
• "Historical Sites"
• "Holding Companies"
• "Home Health Care Services"
• "Horticulture"
• "Hospital and Health Care"
• "Hospitality"
• "Hospitals"
• "Hospitals and Health Care"
• "Hotels and Motels"
• "Household Appliance Manufacturing"
• "Household Services"
• "Household and Institutional Furniture Manufacturing"
• "Housing Programs"
• "Housing and Community Development"
• "Human Resources"
• "Human Resources Services"
• "Hydroelectric Power Generation"
• "IT Services and IT Consulting"
• "IT System Custom Software Development"
• "IT System Data Services"
• "IT System Design Services"
• "IT System Installation and Disposal"
• "IT System Operations and Maintenance"
• "IT System Testing and Evaluation"
• "IT System Training and Support"
• "Import and Export"
• "Individual and Family Services"
• "Industrial Automation"
• "Industrial Machinery Manufacturing"
• "Industry Associations"
• "Information Services"
• "Information Technology and Services"
• "Insurance"
• "Insurance Agencies and Brokerages"
• "Insurance Carriers"
• "Insurance and Employee Benefit Funds"
• "Interior Design"
• "International Affairs"
• "International Trade and Development"
• "Internet"
• "Internet Marketplace Platforms"
• "Internet News"
• "Internet Publishing"
• "Interurban and Rural Bus Services"
• "Investment Advice"
• "Investment Banking"
• "Investment Management"
• "Janitorial Services"
• "Judiciary"
• "Landscaping Services"
• "Language Schools"
• "Laundry and Drycleaning Services"
• "Law Enforcement"
• "Law Practice"
• "Leasing Non-residential Real Estate"
• "Leasing Residential Real Estate"
• "Leather Product Manufacturing"
• "Legal Services"
• "Legislative Offices"
• "Leisure; Travel and Tourism"
• "Libraries"
• "Lime and Gypsum Products Manufacturing"
• "Loan Brokers"
• "Logistics and Supply Chain"
• "Luxury Goods and Jewelry"
• "Machinery"
• "Machinery Manufacturing"
• "Magnetic and Optical Media Manufacturing"
• "Management Consulting"
• "Manufacturing"
• "Maritime"
• "Maritime Transportation"
• "Market Research"
• "Marketing Services"
• "Marketing and Advertising"
• "Mattress and Blinds Manufacturing"
• "Measuring and Control Instrument Manufacturing"
• "Meat Products Manufacturing"
• "Mechanical Or Industrial Engineering"
• "Media Production"
• "Media and Telecommunications"
• "Medical Device"
• "Medical Equipment Manufacturing"
• "Medical Practice"
• "Medical Practices"
• "Medical and Diagnostic Laboratories"
• "Mental Health Care"
• "Metal Ore Mining"
• "Metal Treatments"
• "Metal Valve; Ball; and Roller Manufacturing"
• "Metalworking Machinery Manufacturing"
• "Military"
• "Military and International Affairs"
• "Mining"
• "Mining and Metals"
• "Mobile Computing Software Products"
• "Mobile Food Services"
• "Mobile Games"
• "Mobile Gaming Apps"
• "Motion Pictures and Film"
• "Motor Vehicle Manufacturing"
• "Motor Vehicle Parts Manufacturing"
• "Movies and Sound Recording"
• "Movies; Videos; and Sound"
• "Museums"
• "Museums and Institutions"
• "Museums; Historical Sites; and Zoos"
• "Music"
• "Musicians"
• "Nanotechnology"
• "Nanotechnology Research"
• "Natural Gas Distribution"
• "Natural Gas Extraction"
• "Newspaper Publishing"
• "Newspapers"
• "Non-profit Organization Management"
• "Non-profit Organizations"
• "Nonmetallic Mineral Mining"
• "Nonresidential Building Construction"
• "Nuclear Electric Power Generation"
• "Nursing Homes and Residential Care Facilities"
• "Office Administration"
• "Office Furniture and Fixtures Manufacturing"
• "Oil Extraction"
• "Oil and Coal Product Manufacturing"
• "Oil and Energy"
• "Oil and Gas"
• "Oil; Gas; and Mining"
• "Online Audio and Video Media"
• "Online Media"
• "Online and Mail Order Retail"
• "Operations Consulting"
• "Optometrists"
• "Other"
• "Outpatient Care Centers"
• "Outsourcing and Offshoring Consulting"
• "Outsourcing/Offshoring"
• "Package/Freight Delivery"
• "Packaging and Containers"
• "Packaging and Containers Manufacturing"
• "Paint; Coating; and Adhesive Manufacturing"
• "Paper and Forest Product Manufacturing"
• "Paper and Forest Products"
• "Parts Distribution"
• "Pension Funds"
• "Performing Arts"
• "Performing Arts and Spectator Sports"
• "Periodical Publishing"
• "Personal Care Product Manufacturing"
• "Personal Care Services"
• "Personal and Laundry Services"
• "Pet Services"
• "Pharmaceutical Manufacturing"
• "Pharmaceuticals"
• "Philanthropic Fundraising Services"
• "Philanthropy"
• "Photography"
• "Physical; Occupational and Speech Therapists"
• "Physicians"
• "Pipeline Transportation"
• "Plastics"
• "Plastics Manufacturing"
• "Plastics and Rubber Product Manufacturing"
• "Political Organization"
• "Political Organizations"
• "Postal Services"
• "Primary Metal Manufacturing"
• "Primary and Secondary Education"
• "Primary/Secondary Education"
• "Printing"
• "Printing Services"
• "Professional Organizations"
• "Professional Services"
• "Professional Training and Coaching"
• "Program Development"
• "Public Assistance Programs"
• "Public Health"
• "Public Policy"
• "Public Policy Offices"
• "Public Relations and Communications"
• "Public Relations and Communications Services"
• "Public Safety"
• "Public Works"
• "Publishing"
• "Racetracks"
• "Radio and Television Broadcasting"
• "Rail Transportation"
• "Railroad Equipment Manufacturing"
• "Railroad Manufacture"
• "Ranching"
• "Ranching and Fisheries"
• "Real Estate"
• "Real Estate Agents and Brokers"
• "Real Estate and Equipment Rental Services"
• "Recreational Facilities"
• "Recreational Facilities and Services"
• "Regenerative Design"
• "Religious Institutions"
• "Renewable Energy Equipment Manufacturing"
• "Renewable Energy Power Generation"
• "Renewable Energy Semiconductor Manufacturing"
• "Renewables and Environment"
• "Repair and Maintenance"
• "Research"
• "Research Services"
• "Residential Building Construction"
• "Restaurants"
• "Retail"
• "Retail Apparel and Fashion"
• "Retail Appliances; Electrical; and Electronic Equipment"
• "Retail Art Dealers"
• "Retail Art Supplies"
• "Retail Books and Printed News"
• "Retail Building Materials and Garden Equipment"
• "Retail Florists"
• "Retail Furniture and Home Furnishings"
• "Retail Gasoline"
• "Retail Groceries"
• "Retail Health and Personal Care Products"
• "Retail Luxury Goods and Jewelry"
• "Retail Motor Vehicles"
• "Retail Musical Instruments"
• "Retail Office Equipment"
• "Retail Office Supplies and Gifts"
• "Retail Pharmacies"
• "Retail Recyclable Materials and Used Merchandise"
• "Reupholstery and Furniture Repair"
• "Robot Manufacturing"
• "Robotics Engineering"
• "Rubber Products Manufacturing"
• "Satellite Telecommunications"
• "Savings Institutions"
• "School and Employee Bus Services"
• "Seafood Product Manufacturing"
• "Secretarial Schools"
• "Securities and Commodity Exchanges"
• "Security Guards and Patrol Services"
• "Security Systems Services"
• "Security and Investigations"
• "Semiconductor Manufacturing"
• "Semiconductors"
• "Services for Renewable Energy"
• "Services for the Elderly and Disabled"
• "Sheet Music Publishing"
• "Shipbuilding"
• "Shuttles and Special Needs Transportation Services"
• "Sightseeing Transportation"
• "Skiing Facilities"
• "Smart Meter Manufacturing"
• "Soap and Cleaning Product Manufacturing"
• "Social Networking Platforms"
• "Software Development"
• "Solar Electric Power Generation"
• "Sound Recording"
• "Space Research and Technology"
• "Specialty Trade Contractors"
• "Spectator Sports"
• "Sporting Goods"
• "Sporting Goods Manufacturing"
• "Sports"
• "Sports Teams and Clubs"
• "Sports and Recreation Instruction"
• "Spring and Wire Product Manufacturing"
• "Staffing and Recruiting"
• "Steam and Air-Conditioning Supply"
• "Strategic Management Services"
• "Subdivision of Land"
• "Sugar and Confectionery Product Manufacturing"
• "Supermarkets"
• "Surveying and Mapping Services"
• "Taxi and Limousine Services"
• "Technical and Vocational Training"
• "Technology; Information and Internet"
• "Technology; Information and Media"
• "Telecommunications"
• "Telecommunications Carriers"
• "Telephone Call Centers"
• "Temporary Help Services"
• "Textile Manufacturing"
• "Textiles"
• "Theater Companies"
• "Think Tanks"
• "Tobacco"
• "Tobacco Manufacturing"
• "Translation and Localization"
• "Transportation Equipment Manufacturing"
• "Transportation Programs"
• "Transportation/Trucking/Railroad"
• "Transportation; Logistics; Supply Chain and Storage"
• "Travel Arrangements"
• "Truck Transportation"
• "Trusts and Estates"
• "Turned Products and Fastener Manufacturing"
• "Urban Transit Services"
• "Utilities"
• "Utilities Administration"
• "Utility System Construction"
• "Vehicle Repair and Maintenance"
• "Venture Capital and Private Equity"
• "Venture Capital and Private Equity Principals"
• "Veterinary"
• "Veterinary Services"
• "Vocational Rehabilitation Services"
• "Warehousing"
• "Warehousing and Storage"
• "Waste Collection"
• "Waste Treatment and Disposal"
• "Water Supply and Irrigation Systems"
• "Water; Waste; Steam; and Air Conditioning Services"
• "Wellness and Fitness Services"
• "Wholesale"
• "Wholesale Alcoholic Beverages"
• "Wholesale Apparel and Sewing Supplies"
• "Wholesale Appliances; Electrical; and Electronics"
• "Wholesale Building Materials"
• "Wholesale Chemical and Allied Products"
• "Wholesale Computer Equipment"
• "Wholesale Drugs and Sundries"
• "Wholesale Food and Beverage"
• "Wholesale Footwear"
• "Wholesale Furniture and Home Furnishings"
• "Wholesale Hardware; Plumbing; Heating Equipment"
• "Wholesale Import and Export"
• "Wholesale Luxury Goods and Jewelry"
• "Wholesale Machinery"
• "Wholesale Metals and Minerals"
• "Wholesale Motor Vehicles and Parts"
• "Wholesale Paper Products"
• "Wholesale Petroleum and Petroleum Products"
• "Wholesale Photography Equipment and Supplies"
• "Wholesale Raw Farm Products"
• "Wholesale Recyclable Materials"
• "Wind Electric Power Generation"
• "Wine and Spirits"
• "Wineries"
• "Wireless"
• "Wireless Services"
• "Women\'s Handbag Manufacturing"
• "Wood Product Manufacturing"
• "Writing and Editing"
• "Zoos and Botanical Gardens"

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Country Codes

Used in: Waterfall ICP (location field), Employee Finder (country_code field), Company Search (hq.country_code field). Country codes follow the ISO 3166-1 alpha-2 standard (consistent with LinkedIn).

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Common Codes

For the complete list of all country codes, refer to the official ISO 3166-1 standard or the Microsoft LinkedIn Documentation.

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Troubleshooting: 0 Results